In LED, Times Square

We were part of building the largest (and most expensive) LED sign in Times Square at the Marriott Marquis. The sign has gained some notoriety for its both its size and its price tag and has been written about extensively. Here are some excerpts from articles about the new Times Square sign, follow the links to read more.

R. Scott Lewis, the engineer who designed the secondary, steel-grid framework on the front of the hotel, discussed the sign grid’s installation, […] “Essentially, the secondary-steel structure was a grid of 80-ft., vertical trusses and 6-in., horizontal square tubes that tied the trusses together and covered the entire front of the Marriott Hotel’s east-facing façade. The steel grid ran the entire length of a Manhattan city block.” – Signs of The Times

The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the Times Square “bow tie.” Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets. – The New York Times

The Diamond Vision AVL-ODT10 digital billboard built by Mitsubishi Electric Corporation is eight stories high, wider than a football field. It runs the length of 1535 Broadway between 45th and 46th streets. At nearly 78 feet high and almost 330 feet long, the screen size is 25,610 square feet. And with a pixel density of 2,368 by 10,048-23,793,664 individual pixels, to be exact-it’s the highest-definition video display in the world, according to its builder. – Sign & Digital Graphics

The signs in Times Square are usually referred to as “spectaculars” and for good reason—they push the limits of sign design and technology. The latest digital sign and accompanying backlit fascia on the Marriott Marquis hotel in Times Square is no exception, as the LED display is the largest in the world. – Sign Builder Illustrated

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